Absorb

2024

Concept and artwork for Bio Effect's Holiday gift set and window installation for @bioeffectofficial flagstore in Reykjavik, Iceland.

,,When discussing her inspiration behind the designs for BIOEFFECT, which she titled 'Absorb'. "The inspiration came from the EGF Serum and its journey from the 'outer' world into the 'inner' world," she explained. Thordis Erla says she was inspired by the mystery surrounding the serum’s effects on skin, which motivated her to illustrate its journey through skin layers until it reaches its destination and starts working its magic. In the process, she aimed to interact with the brand’s identity and create a three-dimensional space from its iconic two-dimensional stripes."